EXPERIENCE
Experian – Senior Creative / Brand Lead
2021 – present
- Led rebrand initiatives across Experian Marketing Services, establishing unified design systems and scalable creative workflows in the AdTech and MarTech space.
- Partnered with executive stakeholders and external agencies to evolve brand identity and campaign strategy.
- Directed creative execution for integrated marketing campaigns across digital, video, and print.
- Mentored junior designers and managed contractor relationships to expand creative capacity.
- Championed brand consistency across business unit, increasing efficiency and recognition.
Marketplace Events – Senior Graphic Designer / Creative Lead
2018 – 2020
- Directed consumer marketing creative team supporting 50+ annual live events nationwide.
- Established brand guidelines and creative processes to ensure quality and consistency.
- Conceptualized and executed campaigns that drove thousands of attendees, directly increasing ticket sales.
- Partnered with marketing, sponsorship, and operations teams to align creative with revenue goals.
427 Design – Art Director
2009 – 2018
- Oversaw creative direction for diverse client accounts, managing projects from concept through execution.
- Directed team of designers, freelancers, and vendors while maintaining top-tier creative quality.
- Built brand identities, websites, and campaigns that elevated client visibility and retention.
- Developed client relationships and pitched creative strategies to decision-makers.
Vanita Books LLC – Illustrator
2011 – 2015
- Collaborated with authors and publishers to conceptualize and illustrate children’s books, several of which received national recognition.
EDUCATION
Youngstown State University
Bachelor of Fine Arts, Graphic Design (cum laude), 2008
SKILLS
Creative Direction | Brand Strategy | Art Direction | Team Leadership & Mentorship | Campaign Development | Cross-Functional Collaboration | Vendor & Agency Management | Executive Stakeholder Communication | Scaling Creative Operations | Storytelling & Content Strategy
AWARDS & ACCOMPLISHMENTS
- 2x ADDY Best of Show, 4x ADDY Judge’s Choice
- Gold National ADDY Award, Silver District ADDY Award
- Gold Medal – 2012 Moonbeam Children’s Book Awards
- Bronze Medal – 2015 Independent Publisher Book Awards
- Illustrated three nationally published children’s books
- Work featured in Official Michael Jackson Opus