Wellness is a Journey. Playing off this theme I decided to create a would be pocket field guide based on health. I hand drew elements to mimic what a hiker might do to designate a point of interest on a trail. My goal was to make otherwise impersonal information feel more personal, familiar and authentic. This brochure was designed to be that trusty companion in your back pocket, during your own wellness journey.

© 2020 All rights reserved. All work created by Joe Rossi. This project was done while working for 427 Design for Gemcare Wellness.